Road Trauma Support Services Victoria (RTSSV) is proud to unveil our new name and brand – introducing Amber Community, a road incident support and education service.
When RTSSV was first established in 1994, we were a small support network where people impacted by road trauma and their families could meet, talk, offer hope and support.
We didn’t choose this path lightly; we worked closely with dozens of people that we help, in addition to volunteers, partners and leaders of other road safety organisations, to determine the best way forward. After 28 years, we are proud to be able to offer over 3,000 Victorians support services and provide education programs to over 5,000 Victorians every year. In order for us to grow and expand our support services and programs, we are moving forward with a new look and feel that better reflects who we are today.
We may look and sound a little different, but we are the same team of passionate and dedicated volunteers and staff with the same vision – and that is to reduce the incidence and impact of road trauma.
We are committed to providing strong support and educational programs to the community, but we can’t do this without your support.
We would like to ask you to continue to work with us on our journey forward to raise awareness in the community about road safety and to prevent road trauma and its impact.
Thank you for your continued support.
CEO, Amber Community
ABOUT AMBER COMMUNITY
Who is Amber Community?
Amber Community is the new identity of Road Trauma Support Services Victoria. Here is our new logo:
Why is RTSSV changing its name and brand?
The RTSSV team of 30-40 staff and 160 volunteers now provide care and support to more than 7,000 Victorians each year. To better reflect who we are today, and our vision to expand in the future, we’ve changed our name to Amber Community, a road incident support and education service.
Did you consult stakeholders in the rebranding process?
We worked closely with dozens of people that we help every day, plus volunteers, partners, and leaders of other road safety organisations throughout the process, seeking input and feedback at every step.
When will the new brand be used?
We will begin to use our new name and brand, Amber Community, on Thursday 16 June 2022.
What is the meaning behind Amber Community?
From a road/driving perspective, amber represents slowing down, making the right decisions, and taking care. This is an important message that we continuously promote within our community, and is one that provides meaning for our name.
What does the rebrand mean for RTSSV supporters, stakeholders and partners?
The organisational structure of RTSSV has not changed. Our organisational strategy has evolved.
Where can I get the new logo?
Contact us and we can provide it for you. We also have a Stakeholder kit with some more information about the rebrand
Will my point of contact change?
No. Your main point of contact will be the same, however, we will be transitioning to a new email address format that our old email addresses will redirect to.
Where can I send any follow-up questions I might have?
Please contact me for any additional questions you may have regarding this change.